Developers can submit their apps if they meet certain advertising content guidelines. will then display these apps in a “new family experience so that parents can find suitable, trusted, high-quality apps games more easily,” the company said on its developer portal. It’s unclear exactly how the Designed for Families section will work, but says it will offer apps in six categories: Action & Adventure, Brain Games, Creativity, ucation, Music Video, etend ay. The existing “Family Games” section of the ay Store will be deprecated in 2015.
Stricter rules for children’s apps
According to the program requirements, all apps must have a content rating equivalent to ESRB Everyone or Everyone 10+. Advertisements also need to be kid-friendly, with no depictions of violence, nudity, drugs, or gambling, no trailers for any film rated higher than . More importantly, developers will need to adhere to strict requirements on how their ads behave, in part because of federal child privacy protection rules. Apps cannot use interest-based advertising, ads must be distinguishable from the main content. Ad placement must be limited to one per page, apps cannot use “ad walls” that force the user to interact with it. Interstitial ads are still allowed, but can’t pop up immediately after the app launches. is also telling developers to only include its + Sign-In or ay game services as an optional feature, only if the app is targeted at more than just children.
