According to the folks at MoDaCo, the G tch will officially launch on ly 7 in the UK, come in at a price lower than the £169.99 Galaxy Gear Neo. MoDaCo didn’t cite its sources, but if this turns out to be true, it will be interesting to see the G tch’s impact on smartwatch market pricing—especially in the U.S. The Gear Neo costs just $200 in the States, so if the G tch is priced lower than the Neo in all world markets, then we may see an Android ar devices that’s just too cheap to pass up. Indeed, if the G tch can undercut the competition by a decent margin, it could sway consumers eyeing the Moto 360, put extra pressure on Samsung smartwatches—which don’t even run Android ar. Hopefully I/O will shed more light on official pricing availability for the upcoming smartwatches.