What’s in a name?
Spot the difference
Psychological warfare
A Sendlane blog on marketing tactics and human psychology makes for interesting reading if you substitute “marketing “with “social engineering.” With no due disrespect to Sendlane, their “Magnificent Seven Triggers for Email Marketers” could be re-titled: “Magnificent Seven Triggers for Email Phishers.” Some marketing tactics from Sendlane and some illustrative fake email examples for different psychological triggers:
Security awareness training can help people understand the psychological triggers behind phishing scams: that phishing is not a scary geek concept; that it is not too difficult to learn how to avoid becoming another casualty of cyber crime; and that the psychology behind phishing is not too different from that behind legitimate marketing and sales techniques. A great way to learn is using InfoSec Institute’s PhishSim, an amusing phishing simulation tool you can safely use to learn more about phishing, and educate your friends, family and colleagues.
